Tuesday 17 March 2009

How to ignore most of the words in a press release

Despite being a "newspaper" (and those inverted commas are important), the Daily Star appears to employ journalists who can only read a small number of words in a press release. After doing this, they then make up a story to fit the words that they chose to read.

In a bout of keeping up with what John Barrowman is up to, I discovered that he is spending the next six consecutive Sundays filming a new show, Tonight's The Night, for the BBC. Wanting to know more about this, I popped over to the BBC's website and did a search, quickly finding their press release about the new show:
BBC One is making dreams come true as part of a brand new, six-part Saturday night entertainment show. Hosted by Torchwood and West End star John Barrowman, Tonight's The Night combines show-stopping acts from world class artists with once-in-a-lifetime performances that make people's dreams come true.

It doesn't matter how young or old, or how big, small or bizarre the wish. Tonight's The Night will end up being the night ordinary people live out their performing fantasy for real and become the most unlikely stars that Saturday evenings have ever seen.

From local community heroes to enthusiastic amateurs with a hidden talent they have been yearning to unleash, Tonight will be their time to shine – with the help of John and the best talent in the business.

This could mean duetting with a favourite pop group, singing with a big band or tripping the light fantastic with the cast of a hit West End musical. John will leave no performance stone unturned to make this the night of their lives and a must-see for entertainment fans.

There will also be big laughs, with a succession of celebrity guest appearances, performances, exciting studio challenges and show-stopping numbers. Guest celebrities will support the stars for a night and become involved in making their wishes come true.

This was released on the 25th January. The following day, the Daily Star reported the news, and added the following:
However, the show has been dubbed as a Britain's Got Talent rip-off. An industry insider told the Daily Star: "You can't blame fans for thinking it's a direct rip-off. But who cares? It has the potential to be a great show and it will be good to see the BBC take on Cowell."
Woah there! Just bloody woah! Where did that bunch of cack come from?! Who are these "fans" that we can't blame? How can a show that lets random members of the public do a single, one-off performance of something, possibly accompanied by a famous singer/actor/band, be in any way compared to a talent show in which twelve performers are eventually whittled down to one winner by means of the public voting off their least favourite act each week? Has no-one noticed the following important points:
  • There's no judging panel
  • There's no voting or even opinion passing about the performances
  • There are no prizes for performing
Nope, what's happened is that the Daily Star journalist who made up the story (after all, "an industry insider", "a close friend of", and "an associate of" are all journalistic terms for "the person who made up the following quote") looked at the press release and spotted the following words and phrases:
  • Dreams come true
  • Entertaiment show
  • Talent
..and thought, "ooh, I can use those words to describe Britain's Got Talent too, so the shows must be the same". Thing is, the BBC have already "taken on Cowell". It was called Fame Academy, and it was pants.

Remember Michael Barrymore's My Kind Of People? No? Well, whether you do or not, and whatever you now think of Michael "fancy a dip in my pool" Barrymore, that is the show that Tonight's The Night most closely apes. And it was good, solid entertainment.

Hopefully variety is about to start making a comeback to Saturday night TV. If it is, I can think of fewer better hosts than John Barrowman. Now, partner him with Denise Van Outen and you have a 21st century remake of The Donny And Marie show just waiting to happen.

Just don't tell the Daily Star. They'll only accuse it of being a rip-off of The Big Breakfast...

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